Relating to Murli 26-2-2011 (remembrance), the word is used about 50 times.
Repetition is what cults use to brainwash you.
It's easy to do so. You can also brainwash yourself by saying, I am ugly, I am fat (anorexia), I am ... whatever (Baba does it all the time by saying you are impure). Give it a positive ...
I am beautiful, I am free, I have a pure heart, I am ... whatever.
Your new repetition practice drill for this week. Constantly tell yourself ...
I don't need this BK stuff to make me feel worse while I am a good hearted person".
It is not 'Us and Them", it is WE as a world population ... we are all one. No exceptions.
I can do and say anything I want, it is in my heart what is right and wrong.