XBK Chat (unofficial archive)

Paul · Joined: 13 Mar 2004 Posts: 72

Click on the link below to see the New Honda commercial in the UK. Very important that you understand: There are no computer graphics or digital tricks in the film. Everything you see really happened in real time exactly as you see it. The film took 606 takes. On the first 605 takes something, usually very minor, didn't work. They would then have to set the whole thing up again.

The crew spent weeks shooting night and day. The film cost six million dollars and took three months to complete, including a full engineering of the sequence. In addition, it's two minutes long so every time Honda airs the film on British television, they're shelling out enough dough to keep any one of us in clover for a lifetime. Honda executives figure the ad will soon pay for itself simply in "free" viewings - Honda isn't paying a dime to have you watch this commercial ! When the ad was pitched to senior executives, they signed off on it immediately without any hesitation - including the costs.

There are six and only six hand-made Accords in the world. To the horror of Honda engineers, the filmmakers disassembled two of them to make the film. Everything you see in the film (aside from the walls, floor, ramp, and complete Honda Accord) are parts from those two cars.

When the ad was shown to Honda executives, they liked it and commented on how amazing computer graphics have gotten. They fell off their chairs when they found out it was for real.

Be patient with the access to this site, it's well worth it. Turn on your computer speakers, click on link below and enjoy!

http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf

Tete · Joined: 26 Jan 2005 Posts: 169

Paul,

I am currently looking for a new car (a hybrid) as my husband sold his Volvo and is now using all the company cars. Can you post the link or is it a mystical link?

Tete

Paul · Joined: 13 Mar 2004 Posts: 72

Tete,

The link for the Honda ad is at the bottom of my post above. Anyway, here it is again:

http://www.imediaconnection.com/content/cs/honda/051303/honda_ad.swf

The ad relates to the Honda Accord. Hybrid vehicles currently on the market include the Honda Civic and the Toyota Prius. Here is a website that gives a more complete list:

http://www.hybridcars.com/cars.html

Good luck !

Tete · Joined: 26 Jan 2005 Posts: 169

Paul,

You are correct. The AD is great. I called in our main employee he thought it was "WILD", =GREAT!

I then showed him the hybrid cars, we are looking into these so our techs can go on the commuter lanes and not get stuck in traffic. I now have to make the pitch to the BOSS. Laughing

Thanks for the link.

Regards,

Tete

Tete · Joined: 26 Jan 2005 Posts: 169

Paul,

This is no match to the Honda Ad but worth a good laugh considering Bush's falling poll numbers.
Laughing

http://www.yeeguy.com/freefall/

Regards,

Tete